Why Our Fully Customisable Carts Are a Hit at Corporate Events and Activations

Why the Biggest Brands Trust Our Custom Carts for Their Branded Events

At Captain&co, we’ve had the honour of working alongside some of the world’s most recognised brands—think Apple, Adidas, Sephora, Microsoft, and TikTok. What do they all have in common (aside from global recognition)? They understand the value of experience. Not just any experience—but one that’s tactile, memorable, and perfectly aligned with their brand. That’s where our fully customisable carts come in.

Whether it’s a coffee cart, espresso bar, drinks station or sparkling clear can cart, our mobile setups offer more than just great taste—they deliver on-brand impact, social buzz, and meaningful engagement.

It’s Not Just a Cart. It’s a Canvas.

When we say our carts are fully customisable, we mean it. From branded decals and custom-built signage to colour-matching your exact Pantone palette, we collaborate closely with creative teams to make your vision pop—whether that’s minimal and sleek, bold and disruptive, or something fun and playful.

Have a look at our past activations over on our Instagram and Pinterest. (to see how brands have brought their concepts to life with us—from neon-wrapped carts for after-dark events to coffee stations with branded cups, flags, and matching barista uniforms.

High-End Look. Zero Hassle.

We know event logistics can be a headache. That’s why we take care of the setup, bump-in/bump-out, pack down, and everything in between. Our carts are powered to run independently (no external power needed), designed to move smoothly into most indoor and outdoor venues, and compact enough to blend seamlessly into even the tightest event spaces.

Oh and did we mention we exclusively use La Marzocco machines for our espresso bars? Because high-quality coffee should be part of the brand experience too.

Why Brands Keep Coming Back

There’s a reason why our carts are rebooked again and again: they work. They’re a simple yet effective tool to:

• Draw foot traffic at expos and trade shows

• Deliver surprise-and-delight moments at internal events

• Launch new product lines with impact

• Reward staff at corporate events with premium coffee or custom drinks

• Increase social shares and online engagement

When a custom coffee or drinks cart is done right, it doesn’t just serve beverages—it becomes a living piece of your brand story.

Don’t Just Take Our Word for It

Scroll through the reviews on our Google listing—you’ll find 70+ five-star experiences from clients across Sydney, Melbourne, and beyond. Many of them are from brand managers, creative agencies, and event coordinators who rely on us to deliver seamless, on-brand service.

Ready to Roll?

If you’ve got a campaign, launch, or activation coming up and want to create something that actually connects—drop us a line. We’re always up for a creative challenge and love nothing more than bringing a bold concept to life through one of our carts.

Get in touch at ahoy@thecaptainandco.com or follow our latest builds on Instagram.